Meet the Smart Team

We are the Smart Currency Group, an award-winning, privately owned foreign exchange specialist. We help private individuals and businesses manage the risk of their currency exposure through tailored solutions and personalised customer service. Check out your Traders Bio's

Some of the Team:

We are a team of friendly people, keen on keeping well and encouraging wellbeing (alongside the occasional charity bake sale).

In Aug 2019, our very own active cyclists; David and Dean, rode London Prudential for our Partner Charity, Solidarity Sports. Together with the Team’s help, they organised a Classic rounders game, and raised 140% of their target.

Christmas 2019 was one for the diary, with a massive turn out the teams had a chance to take their currency exchange hats off for the evening and don paper Christmas cracker hats!

Our Senior Traders

Jack Wiggs, Trading Team Leader

Jack Wiggs, Trading Team Leader

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Jack Wiggs

I’ve worked at Smart Currency Exchange since 2017, working my way up through the business after graduating from The University of Surrey.

Undoubtedly the best part of the job is helping clients to fulfil their dream of buying a property abroad – my geographical knowledge has certainly improved! I know they’ve worked long and hard to reach this point in their lives and anything I can do to help is very satisfying.

Currencies and the global influences that shift them are endlessly fascinating, but having been saving for my first house for a while now I know how much goes into getting that perfect home and why removing risks is so vital.

Outside of work I am very sport orientated. If I can’t play it I’m more than happy to watch someone else playing it instead. A highlight was seeing Anthony Joshua beat Klitschko at Wembley.

Tommy Fallon, Trading Team Leader - Established Clients

Tommy Fallon, Trading Team Leader – Established Clients

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Tommy Fallon

I joined Smart back in 2018 through our graduate programme after studying financial economics in Leicester.

Over the years I have immersed myself in the world of currency to learn how my clients can best manage their risk, and more importantly understand the crucial element of trust and the vital part I play in helping my clients navigate the tricky financial markets.

I am proud to be the Team Leader for our trading team to ensure our high standard of service is provided to all clients as we continue to be the trusted voice in currency.

I am originally from Cambridge and enjoy almost any sport over the weekend but have a particular passion for running and long-distance endurance sports. I am also a proud member of the CISI where I hold the level 4 investment advice diploma.

Joshua de la Noy, Senior Trader

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Joshua de la Noy

I joined Smart in 2022 after working at the parent company of the New York Stock Exchange.

Undoubtedly, the best part of my job is helping clients navigate what can be a complex subject. Finding a solution that makes sense whilst also providing financial value when it comes to the transfer of their money.

The global FX market is an interesting place. Its twists and turns require constant attention. I love providing that attention.

Outside of the office I spend as much time as I can with friends and family. You can find me on the rugby pitch, attempting to keep up on the golf course, and trying anything new when it comes to food. I have also been known to completely envelope myself in any new fitness trends, just to see if it lives up to the expectation!

George Finch, Senior Trader

George Finch

I joined Smart at the end of 2020 and have worked in currency for nearly five years. I am thrilled to have found my way to a company that really values service.

I have a finance degree and I completed the Chartered Institute of Securities and Investment (CISI) Capital Markets Programme – Certificate in Derivatives in December 2019.

I’m a big West Ham fan and have recently picked up golf (although I’m pretty atrocious).

Meet our CEO

You might think that after managing our clients’ foreign exchange risk on £10 billion worth of transactions, opening three new offices abroad and growing ‘Team Smart’ to almost 100 people, we’d be resting on our laurels, but we’re not. As our CEO, Charles, says, “The next ten years will only be more exciting than the last!”

“The next ten years will only be more exciting than the last!”
Charles Purdy, CEO

Charles Purdy

Founder & CEO

Jana Harris

Chief Digital Transformation Officer

More about Charles

Charles Purdy has a background in engineering, and has worked on the initial design team for the Typhoon and Tornado fighters. However, he quickly found his calling in finance, and put his skills for methodical thinking to use in the world of business.

Trained as a Chartered Accountant, Charles has immersed himself in the finance industry, starting out at PwC. A later role as Chief Financial Officer of a diamond-mining company operating in Namibia revealed to him how crucial currency strategies are to a business’s bottom line. He delved further into the currency exchange industry in the 1990s, as part of a team that commenced operations in Eastern Europe, with the collapse of the Berlin Wall.

With globalisation booming, Charles could see the growing importance for companies to mitigate risk on their international payments. This increasingly mobilised world also created a new wave of entrepreneurship not previously accessible, and Charles heeded the call.

As the founder of the Smart Currency Group, Charles uses his knowledge and experience of international business to help thousands of companies reduce their risk and improve the efficiency of their overseas trade. He is a firm believer that businesses require useful and relevant information, and champions thought leadership within the sector.

View Charles Purdy's LinkedIn profile View Charles Purdy’s LinkedIn profile

More about Jana

I enjoy seeing companies, departments and people going through growth which is often perceived as organic, however behind every organic growth is a deliberate set of mini strategies, plans and activities and that’s where I like to operate in and assist with.

My professional and academic experience covers: joint ventures acquisition, strategic alliances and partnerships, key account management, sales and business development, team leading and coaching, people management; negotiation; internal selling and influencing; project management, organisational culture, organisational behaviour, corporate strategy, business strategy.

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Delighting our customers

We are ranked in the Top 10* on all of our categories of Trustpilot with over 1,300 five-star reviews. *(at the time of writing)

“It would be difficult to find a company which boasts a higher percentage of satisfied clients than Smart Currency Exchange”.
Money Transfer Companion

This is a direct result of the hard work of all of our staff who put our customers first in every interaction and understand that everyone is a representative of Smart. We are strong believers that ‘we are our people’ and constantly work to improve our customer experience.

An extremely impressive 80% of our Trustpilot reviews in the past year mention staff members by name – a glowing testimony to the service they provide.

Smart’s little book of reviews

Over 1,000 satisfied clients have taken the time to write about our service on the review site Trustpilot. They do so withoutpayment or favour of any kind, simply to tell other people about a great service that they have appreciated.

Download our little book of reviews and have a look for yourself!  If you’re looking for a reliable currency specialist, think Smart.

Get in touch

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Smart Currency Exchange

Smart Currency Exchange

Risk management for private individuals

Smart Currency Premier

Smart Currency Premier

Risk management for high net worth individuals

Smart Currency Business

Smart Currency Business

Risk management for corporate clients

Smart Currency Options

Smart Currency Options

FCA-regulated options business