Meet the Smart TeamWe are the Smart Currency Group, an award-winning, privately owned foreign exchange specialist. We help private individuals and businesses manage the risk of their currency exposure through tailored solutions and personalised customer service. Check out your Traders Bio's
Some of the Team:
We are a team of friendly people, keen on keeping well and encouraging wellbeing (alonside the occasional charity bake sale).
In Aug 2019, our very own active cyclists; David and Dean, rode London Prudential for our Partner Charity, Solidarity Sports. Together with the Team’s help, they organised a Classic rounders game, and raised 140% of their target.
Christmas 2019 was one for the diary, with a massive turn out the teams had a chance to take their currency exchange hats off for the evening and don paper Christmas cracker hats!
Our Senior Traders
I’ve worked at Smart Currency Exchange since 2017, working my way up through the business after graduating from The University of Surrey.
Undoubtedly the best part of the job is helping clients to fulfil their dream of buying a property abroad – my geographical knowledge has certainly improved! I know they’ve worked long and hard to reach this point in their lives and anything I can do to help is very satisfying.
Currencies and the global influences that shift them are endlessly fascinating, but having been saving for my first house for a while now I know how much goes into getting that perfect home and why removing risks is so vital.
Outside of work I am very sport orientated. If I can’t play it I’m more than happy to watch someone else playing it instead. A highlight was seeing Anthony Joshua beat Klitschko at Wembley.
Hi there! I studied Biomedical Science at Nottingham Trent University but have found my niche at Smart Currency Exchange.
I have worked at Smart since 2016 and (as cheesy as it sounds), I have loved every minute! I started on the sign-up team and worked my way up to trading, gaining plenty of experience helping clients buy a property abroad.
What I enjoy most about the job is listening to people’s plans and helping them. Some clients are understandably nervous about buying a property abroad and a lot of my job is about listening to their concerns and explaining exactly what happens in the process, why and when. I love the fact that so much of my time is spent on the telephone dealing with real people!
If only my weekends could be as satisfying, but I often find they’re ruined by my beloved Nottingham Forest and Green Bay Packers…
I am a Mathematics with Finance Graduate from the University of Leeds. I was very excited to have joined Smart Currency Exchange in 2019 where I began on the sales team. Since then, I have transitioned on to the trading team where I continue to work. I find real value in being able to put my knowledge of financial instruments to use for the benefit of our clients.
In my current role as a Senior Trader it is my responsibility to assist with all forms of currency requirements – from transfers for holidays through to more complex requirements for property purchases and more.
I am originally from Stourbridge in the West Midlands, but moved to London in 2019.
I love to travel and have visited all 5 continents, allowing me to use all sorts of different currencies! My favourite activities are Cycling, Golf, Rugby and Skiing- for which I am a qualified instructor.
I graduated with a degree in International Business from Liverpool University and started working at Smart in September 2019. I was originally on the corporate trading team but moved to private client dealing in July 2020.
For me, the best part of my job is helping to make the process of currency transfer as smooth as possible for my clients. Buying and selling abroad can be stressful enough without the added worry of currency risk. We work in a fast-paced environment, and the level of service we offer is something I would like to have if I were in our customers’ shoes.
I am a big sports fan – especially football and cricket – and I’m a bit of a stats wizard when it comes to recalling sports data! I also played football semi-professionally both in London and Liverpool.
I joined Smart at the end of 2020 and have worked in currency for nearly five years. I am thrilled to have found my way to a company that really values service.
I have a finance degree and I completed the Chartered Institute of Securities and Investment (CISI) Capital Markets Programme – Certificate in Derivatives in December 2019.
I’m a big West Ham fan and have recently picked up golf (although I’m pretty atrocious).
Meet our CEOs and Director
You might think that after managing our clients’ foreign exchange risk on £10 billion worth of transactions, opening three new offices abroad and growing ‘Team Smart’ to almost 100 people, we’d be resting on our laurels, but we’re not. As our CEO, Charles, says, “The next ten years will only be more exciting than the last!”
“The next ten years will only be more exciting than the last!”
Charles Purdy, CEO
Founder & CEO
Director of Growth
More about me
Charles Purdy has a background in engineering, and has worked on the initial design team for the Typhoon and Tornado fighters. However, he quickly found his calling in finance, and put his skills for methodical thinking to use in the world of business.
Trained as a Chartered Accountant, Charles has immersed himself in the finance industry, starting out at PwC. A later role as Chief Financial Officer of a diamond-mining company operating in Namibia revealed to him how crucial currency strategies are to a business’s bottom line. He delved further into the currency exchange industry in the 1990s, as part of a team that commenced operations in Eastern Europe, with the collapse of the Berlin Wall.
With globalisation booming, Charles could see the growing importance for companies to mitigate risk on their international payments. This increasingly mobilised world also created a new wave of entrepreneurship not previously accessible, and Charles heeded the call.
As the founder of the Smart Currency Group, Charles uses his knowledge and experience of international business to help thousands of companies reduce their risk and improve the efficiency of their overseas trade. He is a firm believer that businesses require useful and relevant information, and champions thought leadership within the sector.
More about me
Having worked as a trader for the industry’s key players since 1999, Carl has repeatedly seen the detrimental effects of currency market fluctuations on businesses. Over 20 years of experience in the sector has taught him that companies are often unaware of the value of having a foreign currency risk management strategy.
As the Director and Co-founder of Smart Currency Business, he is passionate about educating businesses to avoid pitfalls so that they can protect their profits from adverse currency fluctuations, and thrive.
Renowned for speaking his mind, Carl is a vocal critic of the inefficient currency services provided by high street banks, and believes that first-rate customer service is the key to growth for any business.
Carl regularly delivers seminars on the importance of currency exchange risk management, and provides commentary on a range of business-related topics, including currency strategy, international trade and business growth.
More about me
I enjoy seeing companies, departments and people going through growth which is often perceived as organic, however behind every organic growth is a deliberate set of mini strategies, plans and activities and that’s where I like to operate in and assist with. My professional and academic experience covers: joint ventures acquisition, strategic alliances and partnerships, key account management, sales and business development, team leading and coaching, people management; negotiation; internal selling and influencing; project management, organisational culture, organisational behaviour, corporate strategy, business strategy.
Delighting our customers
We are ranked in the Top 10* on all of our categories of Trustpilot with over 1,300 five-star reviews. *(at the time of writing)
“It would be difficult to find a company which boasts a higher percentage of satisfied clients than Smart Currency Exchange”.
Money Transfer Companion
This is a direct result of the hard work of all of our staff who put our customers first in every interaction and understand that everyone is a representative of Smart. We are strong believers that ‘we are our people’ and constantly work to improve our customer experience.
An extremely impressive 80% of our Trustpilot reviews in the past year mention staff members by name – a glowing testimony to the service they provide.
Smart’s little book of reviews
Over 1,000 satisfied clients have taken the time to write about our service on the review site Trustpilot. They do so withoutpayment or favour of any kind, simply to tell other people about a great service that they have appreciated.
Download our little book of reviews and have a look for yourself! If you’re looking for a reliable currency specialist, think Smart.
Get in touch
If you have a general enquiry or would like to be contacted by a member of our team please fill and submit the form below.
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